However, you can use various social media service providers to get a boost. So, for newcomers, it becomes tough to get noticed. This has made Instagram a very competitive place and it has become content-saturated. That is the reason why brands and companies are using Instagram to market their products and are choosing social media influencers to promote their stuff.
The more the number of people using the platform the more important it becomes.
So, what makes it so important? The X factor of Instagram is the users like with any other social media platforms. Facebook bought Instagram for a billion dollars! You know something is going to be very important when Facebook swoops in and buys it. Instagram is one of the most popular social media platforms in the world.